Gold Products in Skin Care: Benefit or Marketing

Products containing gold have become more known and used in the last 20 years, especially in the skincare industry.. so that their popularity quickly reached the ears of customers.

Knowledge of Gold:

Gold is the precious mineral that is believed to have anti-aging properties and that provides an improvement to the skin's radiance, their use in the skincare niche considers them... more lush and used more often as high-quality beauty treatments. It is important to take into account the fact that the real benefits of gold in cosmetics are not fully researched and confirmed.

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Benefit or Marketing:

By using gold particles or other forms of this precious metal, the use of gold in products is as authentic as possible. Gold is also an active ingredient in many cosmetics, including skin care products. Although gold is claimed to have anti-aging properties, enhance skin radiance, and have anti-inflammatory and antioxidant capabilities, there is insufficient evidence to indicate that gold can actually be absorbed by the skin and have a substantial positive impact.

Gold can also help the skin to be more elastic, improving skin pigments and reducing the appearance of wrinkles, but also improving the appearance of the skin by increasing blood circulation and increasing collagen production, reducing redness and skin irritations.

Another benefit of gold is that it protects the skin against free radicals that can cause cell damage in the skin

The use of gold in cosmetic products can also be seen as a marketing strategy, which gives the feeling of luxury and exclusivity to the products.

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Types of skin care products that may contain gold:

In skincare, there are several types of products that may contain gold, from masks , eye patches, different essences, even creams

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Tips for using cosmetic products containing gold:
  • Checking the ingredients: Make sure it is suitable for your skin type and for your individual needs
  • Do not overdo it with gold products: It is not necessary to use gold products every day or every time in every skin care routine. It is recommended to use them once or twice a week
  • Follow the instructions for using the product: Pay attention to the instructions and do not use the products in excess.
  • Use gold products together: Yes, it is possible to use gold products in a consistent skin care routine if they can include cleansing, toning, moisturizing.
  • Attention to allergies: If you have sensitive or allergic skin, it is good to test the gold product on a small part of the skin before using it on the whole face.
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    Consulting a skin care professional can guide you to the answers to questions you may have, to determine if they are right for your skin tone and personal needs, or if you are concerned about using gold products in your skin care

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